Influence of Social Media on the Perception of Dentofacial Aesthetics: A Cross-Sectional Study
DOI:
https://doi.org/10.36283/PJMD13-2/012Keywords:
Dentists, Esthetics, Social MediaAbstract
Background: Social media has become an influential tool with its usage increasing immensely in recent years. This study aimed to assess the impact of social media on the perception of dentofacial aesthetics and its gender-wise comparison among general population of Pakistan.
Methods: This cross-sectional study was conducted from November 2022 to March 2023 using an online questionnaire developed on Google Forms, distributed among 500 participants via WhatsApp and Facebook groups among males and females with 18 years or above operating any social media account, using non-probability convenience sampling. SPSS version 25 was used, and categorical variables were compared using Chi-Square Test. p< 0.05 was significant.
Results: Out of a total of 455 people who responded, 125 (27.5%) were male, and 330 (72.5%) were female. Females were very frequent (n=244, 53.6%) users of social media (p=0.029), spending 4 to 6 hours every day (p=0.01). There was a significant gender disparity in social media usage, with females predominantly using Instagram (n=308, 93.3%) (p<0.001), Snapchat (n=170, 51.5%) (p=0.012), and TikTok (n=76, 23%) (p=0.042). Furthermore, smile is a key aesthetic element, according to most respondents (n=425, 93.4%). Four out of ten (n=169, 37.1%) followed aesthetic surgeons on social media, and around one-half (236, 51.9%) were influenced by social media beauty standards.
Conclusion: The impact of social media on the Pakistani population can be considered as high. People nowadays are influenced by social media applications and are seeking aesthetic treatment as an outcome. It is the responsibility of dentists to educate patients about the best treatment options.
References
Sampson A, Manoharan Andiappan HGJ, Newton JT. The effect of viewing idealized smile images versus nature images via social media on immediate facial satisfaction in young adults: A randomized controlled trial. J Orthod. 2020;47(1):55-64 https://doi.org/10.1177/1465312519899664
Laus I, Kovačević Pavičić D, Brumini M, Perković V, Pavlić A, Špalj S. Effects of visual stimuli from media on the perception of dentofacial esthetics. Acta Stomatol Croat. 2020;54(3):283–293. http://dx.doi.org/10.15644/asc54/3/6
Nazar A, Bader Munir M, Rafiq A, Khalid S, Hassan H. Success of veneers with indirect Resin Composite. Pak J Med Health Sci. 2021;15(12):3619–3622. http://dx.doi.org/10.53350/pjmhs2115123619
Ansari S, Abdullah Alzahrani A, Said Abomelha A, Attia Elhalwagy A, Mustafa Alalawi T, Mahmoud Sadiq T. Influence of social media towards the selection of Hollywood smile among the university students in Riyadh city. J Family Med Prim Care. 2020;9(6):3037. http://dx.doi.org/10.4103/jfmpc.jfmpc_442_20
Shivani Rana MK. The Dangers of Social Media and Young Dental Patients’ Body Image. Dent Update. 2018;45:902–910. https://doi.org/10.12968/denu.2018.45.10.902
Fan KL, James FG, Economides M, Black CK, Song DH. The Public’s Preferences on Plastic Surgery Social Media Engagement and Professionalism:Demystifying the Impact of Demographics. Plastic and Reconstructive Surgery. 2019;143(2):619-630. http://dx.doi.org/10.1097/PRS.0000000000005205
Perception and attitude of dental students and graduates towards business management as a subject in the dental Curriculum. Nat J Health Sci. 2023;8(3):112–116. Available from: http://dx.doi.org/10.21089/njhs.83.0112
Arab K, Barasain O, Altaweel A, Alkhayyal J, Alshiha L, Barasain R, et al. Influence of social media on the decision to undergo a cosmetic procedure. Plast Reconstr Surg Glob Open. 2019;7(8):e2333. http://dx.doi.org/10.1097/GOX.0000000000002333
Arif M. Role of social media for the adoption of cosmetic procedures among young Pakistani women. J Dev Soc Sci. 2022;3(II). http://dx.doi.org/10.47205/jdss.2022(3-ii)89
Hassan H, Rafique A, Andleeb S, Javaid M, Ahmad H, Khalid S. Post-insertion complaints associated with complete denture prosthesis in a tertiary care hospital. Rawal Med J. 2023;48(1):200-203. https://www.rmj.org.pk/?mno=81263
Vaca EE, Perez MM, Lamano JB, Turin SY, Moradian S, Fagien S, et al. Photographic misrepresentation on Instagram after facial cosmetic surgery: Is increased photography bias associated with greater user engagement? Aesthet Surg J. 2021;41(11):1778–1785. http://dx.doi.org/10.1093/asj/sjab203
Kacar Y. Instagram as one tool, two stages: self-presentational differences between main feed and story on Instagram. Atlantic Journal of Communication. 2023;22:1–6. http://dx.doi.org/10.1080/15456870.2023.2202401
Valero-Morales I, Nieto C, García A, Espinosa-Montero J, Aburto TC, Tatlow-Golden M, et al. The nature and extent of food marketing on Facebook, Instagram, and YouTube posts in Mexico. Pediatr Obes. 2023;18(5). http://dx.doi.org/10.1111/ijpo.13016
Hruska J, Maresova P. Use of social media platforms among adults in the United States—behavior on social media. Societies (Basel). 2020;10(1):27. http://dx.doi.org/10.3390/soc10010027
Zeba M, Awan OA. Leveraging social media to learn: A New Era for medical education. Acad Radiol. 2023;30(3):565–566. http://dx.doi.org/10.1016/j.acra.2022.05.010
Eitan T, Gazit T. No social media for six hours? The emotional experience of Meta’s global outage according to FoMO, JoMO and internet intensity. Comput Human Behav. 2023;138(107474):107474. http://dx.doi.org/10.1016/j.chb.2022.107474
Cheema ZT, Hassan H, Kayani SB, Aslam T, Aziz S, Cheema AT. Comparative analysis of E-learning in private and public sector medical and dental institutes in Pakistan. Pak J Med Health Sci. 2022;16(10):731–734. http://dx.doi.org/10.53350/pjmhs221610731
Khalid S, Aamir Rafique M, Azeem M, Jamil M, Hassan H, Abdullah HM. Perception of E-learning during COVID-19 among undergraduate dental students. Pak J Med Health Sci. 2021;15(10):3199–3203. http://dx.doi.org/10.53350/pjmhs2115103199
Armalaite J, Jarutiene M, Vasiliauskas A, Sidlauskas A, Svalkauskiene V, Sidlauskas M, et al. Smile aesthetics as perceived by dental students: a cross-sectional study. BMC Oral Health. 2018;18(1):225. http://dx.doi.org/10.1186/s12903-018-0673-5
Wahab A, Ju X, Jamieson L, Dreyer C. Modelling risk factors for high/low Psychosocial Impact of Dental Aesthetics Questionnaire (PIDAQ) in the Australian adults. Eur J Orthod. 2021;43(2):200–207. http://dx.doi.org/10.1093/ejo/cjaa070
Abbasi MS, Lal A, Das G, Salman F, Akram A, Ahmed AR, et al. Impact of social media on aesthetic dentistry: General practitioners’ perspectives. Healthcare (Basel). 2022;10(10):2055. http://dx.doi.org/10.3390/healthcare10102055
Pearlman RL, Wilkerson AH, Cobb EK, Morrissette S, Lawson FG, Mockbee CS, et al. Factors associated with likelihood to undergo cosmetic surgical procedures among young adults in the United States: A narrative review. Clin Cosmet Investig Dermatol. 2022;15:859–877. http://dx.doi.org/10.2147/CCID.S358573
Baik KM, Anbar G, Alshaikh A, Banjar A. Effect of social media on patient’s perception of dental aesthetics in Saudi Arabia. Int J Dent. 2022;2022:4794497. http://dx.doi.org/10.1155/2022/4794497
Watson R. Appearance-focused Social Media Use, Unrealistic Beauty Ideals, and Body Image Dissatisfaction. J Res Gend Stud. 2022;12(1):114–129. http://dx.doi.org/10.22381/JRGS12120228
Tin-Oo MM, Saddki N, Hassan N. Factors influencing patient satisfaction with dental appearance and treatments they desire to improve aesthetics. BMC Oral Health. 2011;11(1):6. http://dx.doi.org/10.1186/1472-6831-11-6
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Pakistan Journal of Medicine and Dentistry
This work is licensed under a Creative Commons Attribution 4.0 International License.
This is an open-access article distributed under the terms of the CreativeCommons Attribution License (CC BY) 4.0 https://creativecommons.org/licenses/by/4.0/